DERIVE.XYZ
Onchain options protocol. Community, events, and campaigns through a full rebrand and token launch.
Intro
A leading DeFi options and perpetuals protocol. I worked across Discord community management, event production, multi-channel growth campaigns, design assets, and brand narrative through a full rebrand and token launch.
Visit Derive.xyz ↗Key achievements
- Scaled Derive's Discord from 15,000 to 40,000+ members through the TGE period, managing activity across Discord, Telegram, and X.
- Produced Derive's first Traders Breakfast at Coinfest Bali, coordinating planning, guest experience, and on-site execution for 100+ attendees.
- Coordinated Believe in SomETHing across 430+ protocols, helping turn an ecosystem groupchat into a public Ethereum campaign. Also created the aftermovie.
- Led community-facing communication through the Lyra Finance to Derive rebrand, keeping tone consistent across every launch channel.
- Shipped Derive's Framer landing page independently, learning the tool end to end to deliver a live marketing asset.
- Created campaign assets, social content, merch, and co-marketing materials across token, brand, and ecosystem initiatives.
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